EPSF National Symposium 2024 | Rebranding Campaign

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EPSF National Symposium | Rebranding

The Egyptian Pharmaceutical Students Federation hosts the EPSF National Symposium each year. The main focus is on pharmaceutical career guidance.
Last year's pharmacy students and recent graduates are being targeted. bringing together diverse, experienced mentors and instructors, as well as students from various cultural and educational backgrounds.

Brief:

Develop a consistent visual identity concept for all upcoming editions. Bring a unique, modern, credible, formal and trendy concept that represents "symposium" values and new EPSF directions.

Client: Egyptian Pharmaceutical Students` Federation
Project: Rebranding of EPSF National Symposium - 2024

Challenge:

A minimalist, modern color design approach has never been used for such an event before. Introduce a visual theme that corresponds to any impending changeable message or development in the content.

The event has had many various prior branding concepts throughout the past 22 years, making it difficult to persuade EPSF members to accept the concept of a single visual identity for all upcoming editions.

Approach

The event branding journey began with a thorough evaluation of the event's ethos, beliefs, content, and aspiration. Understanding EPSF Symposium's differentiating selling points and its target audience paved the way for a strategic branding approach.

With an in-depth understanding of EPSF National Symposium's strengths and market differentiators, we strategically positioned the brand concept as a catalyst for success in the developing future career guidance. The emphasis was on developing a brand image that conveyed, inspiration, credible, and a vibrant spirit.

Another goal that must be imagined is the diversity of content and educational programs provided each year, as well as the different generations, mindsets, and talents of organizing teams. To reach diversity's core, one visual design was generated with multiple flexible formats. An event requires the production of both promotional and event-related materials. We worked on the design and production of artwork for billboards, roll-ups, flyers, posters, merchandise, and social media.

Key Words:

Gathering, people, guidance, S letter, diversity

Event Personality:

EPSF National Symposium wanted to be seen as youthful, credible, professional, modern, trendy and simple.
___ these are words by which we chose our typography. They also guided us into choosing the best mark for the event.

Mood Board

Logo Building

Editions Variation

We looked for a language to visualize all key words while working on event-themed typography and logo design. We opted to depict the "S" letter as part of the symbol, as well as representing the unique aspect of experienced people gathering and providing their expertise and support to others.

To add something new and distinctive to the 23rd edition, abstract, modern minimalist shapes were combined with trendy colors to pay attention to the gathering of human experience roles.

Pattern/Elements

Color System

The colors symbolize diversity, encapsulating the knowledge, credibility and human experience elements that came together during the event. We started with the corporate colors of EPSF National Symposium and enriched them with bright basic colors. Introducing all of them together to have a color spectrum that represent the trustfulness, youthful and power values and spirits.

Typography

We wanted the event's visual image to pay tribute to how human experience learning approach has helped humankind to react to their future challenges. For that reason, the Acumin Variable Concept Font was selected, simple and modern typeface matches with the diversity and experience - learning approach.